Agricultural Commodity Exchange

This project etc etc Agri Fintech sector requires piecing together the financial stack from banks all the way producers and back again.

Citizens Access engaged 11:FS to help extend their savings proposition into new underserved areas of the market. 11:FS and the Citizens Access team worked together in an agile way to define their proposition, MLP and growth strategy. This included conducting in-depth cultural research, and qualitative Jobs to be Done research to better understand customer requirements, as well as sizing the opportunity space with some quantitative data.

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Using the rich human stories from the Jobs to be Done and cultural research, we ran a collaborative design sprint to create and test a new proposition with the bank’s customers and proposed expanded audiences.