API

A crowded marketplace

This project etc etc Agri Fintech sector requires piecing together the financial stack from banks all the way producers and back again.

This project etc etc Agri Fintech sector requires piecing together the financial stack from banks all the way producers and back again.

To uncover the motivations underpinning customer behaviours, the 11:FS team combined a Job to be Done (JTBD) framework alongside deeper ethnographic cultural insights. In tandem, this helped to identify new opportunities for growth and ensures the new product extension resonates with the target market at both a functional and emotional level.